E-newsletters
These are a highly effective means of communicating with your audience and driving traffic to your websites.
Redactive’s e-newsletter service incorporates:
-
Design and build - by the art editor responsible for your magazine and/or website
-
Content generation - using the same team that produces your magazine and/or website
-
Traffic – links to topical website content (news, opinion, etc) or the web pages of your other products and services
-
Revenue – from sponsorship, display and recruitment advertising
-
Sign-up and data collection – sign up opt-in recipients on your website to gather new customer prospects
-
Despatch and reporting – monitoring email performance effectiveness via bounce/open rates and click-through statistics
