For over 50 years CSMA has produced a quality magazine as the major communication vehicle to reach members. Today, under the editorship of Jeremy Whittle, author of Bad Blood: The Secret Life of the Tour de France, CSMA Club magazine has been transformed into a newsstand-quality magazine. Distributed 10 times a year, the magazine features top quality motoring, travel and lifestyle content.
Redactive is tasked with maximising advertising and sponsorship revenues for the CSMA from this membership magazine.
Despite inheriting the commercial operation of the magazine at a time when the motoring market was at one of its lowest ebbs, Redactive managed to make an immediate impact, securing substantial new revenue streams.
In the first three months under Redactive control, over 50% of the revenue generated for the CSMA was from completely new business – including some of the CSMA’s ‘wish list’ advertisers.
Classified advertising has flourished under Redactive, growing immediately by 84%