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Client: The Chartered Institute of Public Finance and Accountancy

• Event: CIPFA annual conference and exhibition
• Event: Public Finance roundtable
• Event: Public Finance webinar

Client objectives:
Historically organised internally CIPFA outsourced the running of their annual conference and exhibition to Redactive. Our main objectives were to:
• Stop the declining delegate numbers
• Increase the exhibition and sponsorship revenues
• Improve the overall delegate experience

Our solution:
We redesigned the tone and feel of the three day conference whilst strengthening its alliance with the Public Finance brand. We created a standalone conference website and bespoke online booking system to improve the delegate, sponsor and exhibitor experience. In partnership we developed a CFO Summit, a world class programme attracting high profile speakers and created multiple new commercial opportunities.

The three day conference and exhibition attracts 1,000 people on-site each day, it now includes 12 sponsored breakout sessions and over 70 sponsors and exhibitors generating a significant profit for the client.


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