Media: IOSH magazine and digital portfolio provide essential insight and guidance to help professionals and organisations around the world create safer and healthier working practices.
Challenge: To reinvigorate the importance of IOSH magazine in its readers’ lives, revamping the look and feel, and aligning its content strategy with IOSH’s five-year plan.
The new IOSH magazine is bright, engaging and reflects the varied needs of today’s OSH professional, with articles that are more diverse and further reaching than ever before. It sets a standard, providing the building blocks for continued, aligned support of our profession globally.
Solution: The Institution’s three pillars – ‘Influence’, ‘Collaborate’ and ‘Enhance’ – inspired a revised magazine structure. Its digital portfolio now comprises the redesigned IOSHmagazine.com website, twice weekly e-news, a YouTube channel attracting thousands of views, plus a job board that generates significant revenues.
Opinions and debates prompted by articles in the print edition form the basis of fireside discussions in hugely successful monthly webinars. While the IOSH magazine podcast series is ideal for time-poor members looking for inspiration on the go.
Results:
99% of members say they read IOSH magazine
60,000+ users/month visits to the website per month* – at least 35% more than IOSH has members
e-news open and CTR are > 32% and 13% compared with industry averages of 15.1% and 3.2%*
*Data & Marketing Association
Recognition:
2021 International Content Marketing Awards, Best Membership
2021 Memcom Excellence Awards, Best Email Newsletter
2021 Association Excellence Awards, Best Association Newsletter, Blog or Online, (Silver) Best Association Magazine (circulation >25,000)